Elon Musk’s X Makes Likes Private by Default to Boost User Privacy and Premium Subscriptions

Elon Musk’s social media platform, X (formerly Twitter), is introducing a significant change to its interface that will impact how users interact with the platform.

In an effort to enhance user privacy, X has announced that likes will be private by default for all users, particularly benefiting those who subscribe to its premium service.

Previously, likes on Twitter were publicly visible, allowing anyone to view the posts that a user had liked by visiting their profile.

Under the new policy, the ‘Likes’ tab on a user’s profile will only be visible to the user themselves, and their timeline of likes will be hidden from the platform’s APIs.

This means that while individual likes on posts will still be visible to the post owner, the overall record of what a user likes will be private.

This change aligns X with other social media platforms like Bluesky and Threads, which have also implemented similar privacy features.