Cricketer KL Rahul has become an investor in XYXX for an undisclosed sum. He was also named brand ambassador for the company’s key categories, innerwear and loungewear. With this collaboration, the firm hopes to establish a channel for client acquisition while also strengthening its online presence and regional development.
“I have been wearing XYXX for a while now and have closely followed their growth over the past couple of years. I am looking forward to being a part of their journey as they continue to scale new heights. XYXX’s attention to detail, their ideology and ethos, all backed by innovation that shows in their exceptional product range – all speaks for itself and has been nothing short of extraordinary. This is reflected in their tremendous growth trajectory, their rapid expansion across geographies as well as their fast-growing, loyal customer base,” he added.